What To Look For In An Affiliate Offer

What To Look For In An Affiliate Offer

There are hundreds of thousands, maybe even millions of affiliate products out there. They are spread out across dozens of niches. When deciding what to promote, it is necessary to narrow this down.

First, choose a profitable niche. Some niches perform better than others, and the key to success is to choose a winning niche. These include niches such as:

• Weight Loss
• Fitness
• Personal Development
• Dating
• Survival
• Finances
• Hobbies

And a lot more.

Once a niche is chosen, it is time to choose an affiliate offer. But, how do you know if an offer is a good one?

The first thing to consider is the price point of the offer.

• Low-ticket - Between $1 and $97
• Mid-ticket - Between $97 and $700
• High-ticket – Over $700

Determine which price range the product falls into. Different strategies are required to sell each kind.

The more expensive the product, the more that has to go into the sales process... More time, more value provided and more relationship building with potential customers.

For example, with low-ticket offers, simply sending out a promotional email can be effective. But with a higher ticket offer, a lot more has to be done. I even recommend affiliates do their own webinars for higher ticket offers. Doing that was a big key to my own success early on.

And with any offer, remember that good copy is absolutely crucial!

Over the years of building my email affiliate business, I learned that promoting a mix of these different types of offers works best.

Only promoting low-ticket items means limiting the amount of money earned. Only promoting high-ticket offers means alienating subscribers who can’t afford them. But promoting one of each type of offer every month produces the best results.

When looking for the best affiliate offers, it is necessary to get as much data as possible. Does the product sell well? Is the commission good? Here’s what to look for:

• Conversion rate (Gravity on ClickBank)—How well the product is selling
• Commission—Should be at least 60%
• Quality of the sales page—Length/quality of copy and how it compares to competitors

It is also important to assess the market.

Determine whether there is a lot of affiliate competition. Believe it or not, the more affiliates promoting the offer, the better. Competition is a good thing! It shows the market is hot and that people are buying.

Also, check out market and niche keywords to make sure there are a lot of solid search terms. Every market has terms and phrases that people are actively seeking out. Use these in your copy.

Of course, all of this data is important. But what people think of the offer is just as important.

Are there product reviews or testimonials? What do people have to say? If others don’t like the offer, there is no point in selling it. But if people who have bought it are raving about it, that’s a great indicator. There’s a good chance that sales will go through the roof.

The next step is to sample the product. Remember that when an affiliate is promoting a product that is inferior, their customers will come back to that affiliate if they don’t like the product.

Test the product out! It is far easier and more honest to promote a product that has been personally tried and tested.

A good affiliate offer will be consistent with the affiliate’s brand and overall message.

If the brand’s message is natural health, for example, then an affiliate offer for a pharmaceutical drug wouldn’t fit. And it likely won’t appeal to that affiliate’s subscribers.

Once good affiliate offers are identified, the next step is to determine where to find them…